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in the press

CSM Worldwide Continues Investment in Asian Market, Names Masaki Taketani Vice President, Asia

April 15, 2008
Northville, Mich.

CSM Worldwide has announced the appointment of Masaki Taketani as vice president, Asia. According to CSM President and CEO, Craig Cather, Taketani will oversee the company’s operations in China, India, Japan and Thailand and guide its growth strategy in Asia.

"To help maximize our clients’ growth opportunities in the global automotive marketplace, CSM has made tremendous investments in Asia, with offices already established in China, Japan and Thailand and our most recent addition in New Delhi, India," said Craig Cather, president and CEO. "Later this year, as part of our commitment to comprehensive coverage of all Asian markets, CSM will open an office in Seoul, South Korea."

"Given our growth in the region and the demand for forecasting data and advisory services, Masaki will bring an added focus and strategic direction to our Asia-Pacific expansion," added Cather.

Taketani joined CSM in 2000 as the director of Asian Vehicle Forecasts, bringing more than 20 years of sales and planning in the global automotive industry. He writes a column for the Nikkei Business Online, a web-based publication, providing management and operations recommendations to executives and managers of Japanese businesses. He holds a bachelor’s degree in business from the Hiroshima Shudo University in Japan.

Taketani and his team will be responsible for developing insights based on new developments in the region including:

  • Japanese domestics are leveraging their growing exports, sourcing global platforms and diversifying exports to destination areas such as the Middle East and Africa.
  • Chinese automakers are enhancing the affordability of vehicles and answering a robust domestic demand to reach vehicle production of 10 million units by 2010.
  • India, with strong domestic vehicle demand, a well-developed supplier base and a rising middle-income group, will increase light vehicle production to around five million units by 2014.
  • Thailand, with more than 50 percent of vehicle production share in the ASEAN region, will continue to lead the development of the regional automotive industry.

CSM Worldwide (www.csmauto.com) provides trusted automotive market forecasting services and strategic advisory solutions to the world’s top automotive manufacturers, suppliers and financial organizations. CSM Worldwide covers the global automotive environment from Detroit, Grand Rapids, São Paulo, London, Paris, Frankfurt, Budapest, New Delhi, Bangkok, Shanghai and Tokyo.

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