CSM Worldwide, the market leader in automotive forecasting and market intelligence, estimates employee pricing programs at DaimlerChrysler, Ford and General Motors spearheaded the pull-ahead of more than 200,000 units of sales over the past two months. Anticipating a slower sales rate in the remaining five months of the year, CSM is maintaining its U.S. sales forecast of 16.95 million units for 2005.
“Employee pricing programs were highly successful at jump-starting sales demand and diminishing 2005 model inventory,” said Joseph Barker, manager, North American Sales Analysis. “However, we are concerned about the lasting ramifications it will have on residual values and brand equity.”
CSM’s outlook stems from its new Global Light Vehicle Sales Forecast, which offers the CSM advantage of forecasting by vehicle (both nameplate and program code). CSM’s report focuses on the comparative strengths and weaknesses of one vehicle program versus another, a valuable tool for OEMs and their suppliers
“Our new sales forecast leverages the capabilities of the whole organization, from our understanding of global economics to our knowledge of technology trends and OEM strategy,” said Craig Cather, president and CEO. “This is a sales forecast that only CSM could produce, and we’re pleased to offer this new level of insight and detail to the OEM and supplier communities.”
The CSM Global Light Vehicle Sales Forecast is available as an annual subscription with quarterly updates:
Other highlights in the CSM Global Light Vehicle Sales Forecast include:
CSM Worldwide (www.csmauto.com) supports more than 350 of the world's top automakers, suppliers and financial organizations with market intelligence and forecasting services. With corporate offices in metro Detroit, CSM Worldwide covers the global automotive environment from London, Frankfurt, Tokyo, Paris, Sao Paulo, Singapore, Shanghai, Bangalore, and Budapest.
